The Power of Marketing Blogs for Accelerating B2B Growth
As a B2B marketer, I’ve learned first-hand how invaluable marketing blogs can be in accelerating our success. But the key is being intentional about which blogs you follow, absorbing insights regularly, and applying learnings to your strategies. Here are some tips that have helped me maximize our gains from the marketing blogosphere:
Curate a Reading List of Laser-Focused B2B Blogs
While general marketing blogs have some merit, blogs hyper-focused on B2B marketing best practices often provide more tactical value for our goals. Having a reading list tailored to lead gen, positioning for technical products, speaking to niche decision makers, crafting targeted messaging, and B2B-specific trends helps us hone our unique approach.
Follow Industry-Specific Blogs to Win Over Your Audience
Industry-tailored B2B blogs provide incredibly relevant insights into our space – common pain points, competitor landscape, influencers, and emerging technologies. Tracking industry trends helps us create educated, empowered content that positions us as true partners to the audience. It also helps identify underserved niches and gaps.
Absorb Tactical Blogs to Level-Up Lead Gen and Funnel Strategy
Blogs sharing tactical tips on B2B lead magnet creation, gated content, sales funnel optimization, and analytics offer critical nuts and bolts knowledge. I’ve picked up so many ideas from them – like using data-driven personas to inform funnel content and hyper-targeted LinkedIn ads. Implementing these has remarkably boosted conversions.
Draw Creative Inspiration from Broader Marketing Blogs
While I initially discounted general marketing blogs, I realized they provide an invaluable edge – creativity and innovation. Browsing their content and video marketing posts often sparks creative formatting ideas we can adapt for B2B audiences, like succinct explainers and interactive ebooks.
Be Disciplined About Reading and Discussing Insights
To truly leverage blogs, I block time to browse daily and also subscribe to email digests from my favorites. I bookmark posts in a “Read Later” list to absorb during pockets of time. Most importantly, we meet regularly to discuss how to apply these lessons to our content, funnel, and messaging.
The proof is in the results. Our content engagement, lead quality and sales cycle velocity have improved remarkably thanks to marketing blog insights. The marketing blogosphere offers infinite wisdom, but you must be diligent in extracting value for your B2B brand.